You invest time and energy crafting a message and trying to present it creatively, but then arrive at the bulletin board and find a cluttered mass of papers, all screaming for attention. You click the “post” button and your content instantly competes against billions of other entries. How does it stack up?
Use three simple design fundamentals to boost your audience’s awareness of and interest toward your content.
Color has a myriad of associations. With a little research, you can scope out your competition and differentiate your brand from theirs. If your competitors all use soothing blues and refreshing greens, perhaps trying a spicy red might attract your viewers’ eyes.
If all of your competitors have big budget and are producing flashy, full-color marketing materials that you can’t afford, use the absence of color to your advantage. Viewers will focus more on the substance of your message and won’t be as distracted by any superfluous elements.
You don’t always have to use ink to spell out a message. Try doing it by creatively using the white space or reversing the type on a dark background.
Contrast doesn’t apply exclusively to color tones and hues, though. If a majority of the posters on a bulletin board are in vertical orientation, switch things up by opting for a horizontally-oriented approach.
Just like turning in your resume on plain copy paper isn’t likely to make an impression, think of ways to creatively distinguish your brand; just make sure you are standing out for the right reasons.
Your message doesn’t have to be huge. By adopting a minimalist approach, your viewers’ eyes are attracted to the soothing white space that empty space provides. Using white space effectively is like telling your viewers a secret. It seductively prompts them to lean in and explore its subtle but captivating message.
Examine placement not only in your design, but in the end destination as well. Doorways in well-travelled areas and landings on stairwells are usually great spots.
If you’re using social media, try posting a photo and including a link to your content rather than link to the article directly and have the site’s server pull in a thumbnail. Uploading a photo and providing a link manually will result in a bigger photo that’s more likely to capture eyeballs as it occupies more space in a news feed.